Why is 360 Virtual Tour So Important?

by | Feb 23, 2023 | 360 Virtual Tours & Video

Become a search magnet on Google with 360 Virtual Tour!

Boost My Business specialises in creating first-rate 360 virtual tours that create a compelling content. Invite a customer in with an interactive 360 virtual tour. Not only will it build trust and credibility, it also allows people to experience your business before they arrive. If a picture is worth a thousand words, then a virtual tour is worth a million!

What is a virtual tour?

360 virtual tour is essentially a simulation of a specific location. It is usually composed of a sequence of still images that give a really good idea of what to expect when visiting a business. Let’s say you own a cafe. By creating a 3D virtual tour, your potential customers can take a tour around your cafe in the comfort of their home. If they find your cafe to have a warm and inviting atmosphere, they will most likely give you a visit in real life.

Why is it important for your business?

  • Showcasing your space to potential clients
    By showing them what they can expect, you are increasing the possibility of them actually making a booking or visiting you in person.
  • It increases your visibility on Google
    Research shows that 81% of people conduct research online before making a purchase and having a virtual walk through your shop is a great way for prospective clients to get to know your brand and business.
  • More traffic
    You get more organic clicks every time someone moves around your business via the 360 tours.
  • Convenience
    If you own a venue that you’re looking to rent out for a function, party or a wedding, a 3D virtual tour makes a lot of sense. Not only will it reduce staff times, it will also make your customer’s experience more convenient and more productive. As a bonus, you’ll lower carbon emissions by reducing travels to a site.
  • Accessibility
    Making your business accessible to those who aren’t able to visit in person. For example, if your site is not wheelchair-friendly, your customers with those limitations are still able to visit and connect with you online.
  • Expanding your audience
    Why not allow people from overseas to see your art gallery or give tourists a taste of what your attraction can offer. It may tempt them to fly over and see it with their own eyes.
  • 360 virtual tour is a unique marketing tool
    It will set you apart from your competitors by offering something new and useful to your customers. This interactive, fun experience will keep viewers engaged for longer.
  • Establishes trust as a brand
    Virtual tour looks overall far more professional than the standard street view taken with the Google car.

Where to use your 3D virtual tour?

  • Add to Google My Business profile (includes Google Maps);
  • Embed it on your website;
  • Link to it from your bookings, adds & emails.

Selling your products and services is now easier than ever before, with 3D virtual tour you let customers ‘see inside’ and gain that first-hand experience without having to leave their home. It will entice your customers to continue their journey and visit you in real life.

If you’re looking to add a 360 virtual tour to your business listing, simply click here and have a look at some of the examples we have on display. Ready to get a 360 Virtual Tour? You can reach out to our team here!