What is a good click through rate?

What is a good click through rate?

When it comes to online advertising, one important metric you’ll often hear about is Click-Through Rate (CTR). But what exactly is a good CTR, and how can you figure out what’s right for your ads? Let’s break it down in simple terms. What Is click through rate (CTR)?...
How to improve your Google Ads quality score

How to improve your Google Ads quality score

If you’re using paid marketing and want to get better results, improving your Google Ads Quality Score is key. Quality Score helps Google decide how good your ads are. A higher score can lower your costs and get your ads seen more. Here’s how you can boost your...
Understanding PPC specialists and what they do

Understanding PPC specialists and what they do

If you’ve ever searched for something on Google and seen ads at the top of the page, you’ve encountered PPC, or Pay-Per-Click advertising. It’s a way for businesses to get their websites to appear at the top of search engine results, and it can be a...