Also, what to post on social media? Boost My Business, a trusted social media marketing agency shares its tips
First of all, let’s make sure we are on the same page here. Are you utilising all the marketing tools out there, including Social Media Marketing? If your business is not represented on these popular platforms, such as Instagram, Facebook, Twitter, Tiktok and Youtube, you’re losing a chance for a large amount of exposure and potential leads. Social media isn’t just an option anymore, it’s a necessity. These platforms are the quickest way to engage with your target market, potentially influence and eventually turn them into conversions. Once you’ve put your brand out there, the next step is to become an active member of these channels. That leads to our first question:
How to come up with fresh, unique content?
Social media is starting their year off strong with their 4.6 billion users across different platforms. That’s over half of the population! It’s about time to step up your game. Unfortunately, we have passed the times where it only took 15 minutes to create and post content on social media. The quality out there is pretty amazing, and for you to get any visibility, you need to deliver what is expected, or even better – exceed these expectations.
Tips for content ideas:
- Be real. Don’t glamourise any side of your business, your clients will appreciate your honesty and potentially, relate to you. Post behind the scenes, with all the good, the bad and the ugly.
- Share your story & journey that got your business to where it is now. This helps your audience to see you, an actual hard-working individual behind those products and services they are purchasing.
- Post a sneak peek of a service or a product that’s coming soon. Include your clients in the process of a creation. It’s perceived as transparency that will lead to trusting your company.
There’s so many more ways to get your brand out there and get people interested in your products. Let us take over your social media marketing so that you can focus on your actual business. We’ll make sure to create social media campaigns that will drive engagement and leads.
When is the best time to post?
Let’s get more specific, when is the best time to post on Instagram? You often hear people saying they hold off posting on Instagram until ‘prime time’, but when exactly is that you may ask? The answer is that it varies for everyone!
However, you can actually check the ‘prime time’ for your audience via Instagram’s insights which will help you decide when the best time to upload your post is and improve your chances of getting better engagement on your posts.
How do I check my prime time?
Simply head to your Instagram profile, click on professional dashboard/insights, tap on account insights, total followers and then scroll down to most active times to see what days/times your audience is most active.
If you really want to have the best chance of boosting your engagement it is always recommended to spend 15 minutes before & after uploading your post to engage with your audience by liking, commenting & replying to stories.