Marketing on TikTok has become a big deal for businesses, both small and large. With over a billion active users worldwide, it’s one of the fastest-growing social media platforms. The app started with teenagers sharing short dance videos, but now it’s a powerful tool for brands to reach new audiences. If you’re wondering whether marketing on TikTok is worth it for your business, the answer is probably yes!

What is TikTok?

TikTok is a social media app where people create and share short videos, usually lasting 15 to 60 seconds. Users can add music, filters, and fun effects to their videos, making them more engaging and entertaining. One of the key features of TikTok is its algorithm, which helps users discover content tailored to their interests, even from accounts they don’t follow. This allows videos to reach a much larger audience, making it a great platform for businesses to showcase their brand and connect with potential customers.

Why should businesses use TikTok?

Marketing on TikTok can help your business reach a massive audience, especially younger people. If your target market is between 18 and 30, you really shouldn’t ignore TikTok. But even if your audience is older, TikTok’s reach is growing every day. There are plenty of people from all age groups joining the platform, so it’s not just for kids anymore.

TikTok also lets businesses get creative. Unlike more traditional platforms like Facebook or Instagram, TikTok encourages users to have fun and be less polished. This is perfect for showing off your brand’s personality in a more relaxed way. Plus, TikTok videos are relatively cheap to make, so you don’t need a big budget to get started.

How to get started with marketing on TikTok

1. Set up a business account: To start marketing on TikTok, the first thing you need to do is set up a business account. This will give you access to tools and analytics that can help you track how well your videos are doing. It’s also a good idea to research other businesses in your industry to see how they are using TikTok.

2. Understand the platform: Before you post anything, spend some time on TikTok to understand the type of content that works. Follow trends, explore different hashtags, and get a feel for what makes a video popular. TikTok is all about trends, so staying on top of what’s hot can really help your marketing efforts.

3. Create fun and engaging content: TikTok is known for its quirky, fun content. So, when you’re creating videos, keep things light, entertaining, and engaging. You don’t need high-quality production; you just need to grab people’s attention in the first few seconds. Try behind-the-scenes clips, quick tips, or funny moments related to your brand. Authenticity is key, so don’t be afraid to show the human side of your business.

4. Use hashtags and challenges: Hashtags are a big part of TikTok’s culture. When you use popular hashtags related to your industry, your content is more likely to be seen by people interested in those topics. You can also create your own hashtag challenge, which encourages users to create videos based on a theme you set. If done well, these challenges can go viral and get your brand in front of millions of people.

5. Collaborate with influencers: TikTok influencers have massive followings and can help your brand reach a larger audience. By partnering with influencers who align with your business, you can get your products or services in front of their followers. It’s a quick way to build trust and drive traffic to your business. Just make sure the influencer is a good fit for your brand and has genuine engagement.

Marketing on TikTok: Should you do it?

If you want to boost your visibility even more, you can use TikTok ads. There are several ad formats to choose from, including:

1. In-feed ads: These are similar to Instagram ads and appear as users scroll through their feed. They look like regular TikTok videos but are marked as sponsored content. You can use them to drive traffic to your website or promote a product.

2. Branded hashtag challenges: This type of ad lets you create your own challenge and promote it across the platform. It’s a fun way to get people engaged with your brand and create user-generated content.

3. Top view ads: These ads show up right when users open the app, so they grab attention immediately. They’re usually more expensive but are great for maximum visibility.

4. Branded effects: You can create custom filters, stickers, or effects that users can add to their own videos. This helps your brand get involved with the TikTok community in a creative way.

TikTok’s algorithm: What you should know

One of the reasons why marketing on TikTok is so effective is because of its algorithm. TikTok’s algorithm decides what content to show to users based on their activity, such as which videos they watch, like, or share. This means that even if you don’t have a lot of followers, your video can still go viral if the algorithm picks it up.

To increase your chances of being featured on more feeds, post regularly, and pay attention to the performance of your content. TikTok favours engagement, so videos with more likes, comments, and shares are more likely to be shown to a wider audience.

Tips for success

Stay consistent. Posting regularly is important for building an audience. Aim for at least one video a day if possible. The more content you have, the higher your chances of getting discovered.

Respond to comments, follow users who engage with your brand, and join in on conversations. TikTok is all about community, so don’t be shy about interacting with others.

Keep up with trends and TikTok is trend-driven, so don’t be afraid to jump on the latest trends. Whether it’s a new dance, a funny meme, or a viral sound, incorporating trends into your content can help you get more views.

Book a consultation with our social media experts

Marketing on TikTok is a smart move for businesses looking to reach a broader, more engaged audience. With its massive user base, creative content, and powerful algorithm, TikTok offers a unique way to promote your brand and connect with potential customers. Whether you’re a small business or a large company, there’s a place for you on TikTok. Just remember to have fun, stay authentic, and don’t be afraid to try new things! Book a consultation with our social media team today!