If you’re trying to get your website noticed, you’ve probably heard of keywords. But have you heard of long tail keywords? They’re a powerful tool in the world of SEO (Search Engine Optimisation), and using them the right way can help your website rank better on search engines like Google. If you’re not sure if you’re using long tail keywords correctly, or maybe you haven’t even thought about them, this is your guide to understanding why they matter and how to use them.

It’s so important to get your website to show up in search results. That’s why we focus on SEO, web design, and hosting services that work together to make sure you stand out. And long form keywords are one of the most effective ways to help your website attract the right visitors. But first, let’s dive into what long tail keywords actually are.

What are long tail keywords?

In simple terms, long tail keywords are longer, more specific phrases that people type into search engines when they’re looking for something. Instead of typing something broad like “shoes,” someone might type “comfortable running shoes for flat feet.” The second phrase is a long tail keyword. It’s more specific, less competitive, and has a higher chance of leading to a conversion because the person searching has a clear idea of what they want.

Shorter keywords, also known as short-tail keywords, are highly competitive. It’s hard to rank for them because they’re often too broad, and many businesses are trying to rank for the same thing. But long form keywords are different. They allow you to target a more specific audience and get found by people who are actively looking for exactly what you offer.

Why should you use long tail keywords?

Long tail keywords are important for several reasons, especially if you want to improve your SEO. Here’s why:

Less competition

One of the biggest benefits of long tail keywords is that there’s less competition. If you’re trying to rank for a broad keyword like “shoes,” you’re going up against thousands, if not millions, of other websites. But long tail keywords are more specific, so fewer websites are targeting those exact phrases. This means you have a better chance of ranking higher.

Higher conversion rates

People who search with long tail keywords are usually further along in the buying process. They know what they want and are actively looking for it. For example, someone searching for “best budget-friendly laptops for students” is more likely to buy a laptop than someone who simply searches for “laptops.” By using long form keywords, you can attract visitors who are ready to take action, which can lead to higher conversion rates.

Better for local SEO

If your business serves a specific location, long form keywords are a great way to target local customers. For example, if you run a car repair shop in Melbourne, using a long tail keyword like “affordable car repair in Melbourne” will help your website show up for local searches. Local customers are more likely to convert when they find businesses nearby that offer exactly what they need.

Increased visibility

Even though long tail keywords are less competitive, they still have the potential to drive traffic to your website. Over time, ranking for multiple long tail keywords can help increase your website’s overall visibility and search engine rankings. Plus, using long tail keywords that are highly relevant to your business can improve your website’s relevancy for search engines.

Targeted traffic

By using long tail keywords, you attract visitors who are searching for exactly what you offer. For example, if you’re a web design business, using a long tail keyword like “affordable web design services for small businesses” will help you attract people who are specifically looking for web design services for their small business. This kind of targeted traffic is more likely to convert into leads or customers.

How to find the right long tail keywords

Finding the right long tail keywords is key to making sure your website gets noticed. Here are some tips to help you find the best long tail keywords for your business:

1. Use Google’s autocomplete feature
   Start typing a broad search term into Google, and you’ll see a list of suggested search terms that are related to your query. These suggestions can be a great source of long tail keywords. For example, if you type in “best running shoes,” you might see suggestions like “best running shoes for beginners” or “best running shoes for flat feet.” These are long tail keywords you can use to improve your SEO.
2. Use keyword research tools
   There are several tools available that can help you find long tail keywords, like Google Keyword Planner, Ahrefs, or SEMrush. These tools show you search volume, competition, and other useful data for keywords, making it easier to choose the best long tail keywords for your business.
3. Consider the user’s intent
   Think about what your potential customers are looking for when they search for something. Are they looking for information, a product, or a service? Understanding their intent will help you choose long tail keywords that are more likely to convert.
4. Use questions
   People often search for answers to questions. Including questions in your long tail keywords can help attract visitors who are looking for solutions. For example, “how to fix a flat tyre” or “what are the best marketing strategies for small businesses” are all examples of long tail keywords that reflect common search queries.

How long tail keywords can affect your website’s SEO

Using long tail keywords can have a significant impact on your website’s SEO performance. When you target long tail keywords, you’re making it easier for search engines to understand what your website is about. Plus, you’re giving yourself the chance to rank for less competitive terms that are more likely to convert.

At Boost My Business, we understand how important SEO is for your online presence. That’s why we offer web design, hosting, and SEO services to help your website rank higher and get noticed by the right people. By using long form keywords, we can help make sure that your website is targeting the right audience and improving its visibility on search engines.

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So, are you using long tail keywords on your website? If not, it’s time to start. Long form keywords help improve your SEO, increase conversion rates, and bring in targeted traffic. By using these specific, less competitive phrases, you can give your website the boost it needs to stand out in search engine results.

At Boost My Business, we can help you identify the best long form keywords for your business and integrate them into your website design and content. Our SEO services, combined with our web hosting and design expertise, can help you attract more visitors, improve your rankings, and grow your online presence. Start using long tail keywords today and see the difference they can make for your business.