If you’re a small business owner, you’ve probably heard a lot about Facebook ads. Everyone’s talking about how they can boost your sales, increase your reach, and put your brand in front of more eyes. But here’s the thing: when it comes to actually running those ads, you have two main options: DIY or hire a Facebook ads agency.

Should you go the DIY route or let the pros take the wheel? Let’s take a closer look at both options and see what works best for you.

Facebook Ads agency vs. DIY

DIY Facebook Ads: The pros and cons

Running your own Facebook ads might sound like a good idea. After all, it’s your business, so who knows it better than you? Plus, you’ll save some cash by not paying an agency. But before you get too excited about creating that ad campaign from scratch, let’s talk about what’s involved.

The pros of DIY Facebook Ads

1. You have full control
   With DIY Facebook ads, you’re in the driver’s seat. You control everything from the budget to the ad copy and the targeting. If you want to test out different ad images or adjust your campaign on the fly, you can. There’s no waiting around for approval or feedback from anyone else.
2. It’s more cost-effective
   If you’re on a tight budget, running Facebook ads yourself can save you money. You won’t have to pay for agency fees, which can range from hundreds to thousands of dollars depending on the agency. If you’ve got the time and energy to learn the ropes, this might seem like the way to go.
3. It’s a learning opportunity
   Running your own ads can be a great learning experience. You’ll get to understand Facebook’s ad platform, how the bidding system works, and how to read performance reports. If you’re the kind of person who loves figuring things out on your own, this can be pretty satisfying.

The cons of DIY Facebook Ads

1. It’s time-consuming
   Running Facebook ads isn’t a set-it-and-forget-it kind of task. You need to monitor the performance, tweak targeting, test different ad creatives, and adjust your budget regularly. If you’re already juggling a bunch of other business tasks, this can quickly become overwhelming.
2. You might not know what you’re doing
   Facebook ads might seem straightforward at first glance, but there’s a lot more to it than just throwing up a post with a few words and a picture. If you don’t know the ins and outs of targeting, ad optimisation, and budgeting, you might end up wasting money on ads that don’t perform well.
3. You could miss out on important features
   Facebook is constantly updating its ad platform with new features and tools. If you’re not staying on top of those changes, you could be missing out on opportunities to make your ads more effective. A Facebook ads agency, on the other hand, is always up-to-date on the latest trends and features.

Facebook Ads Agency: The pros and cons

Now, let’s take a look at what happens when you bring in a Facebook ads agency to handle your campaigns.

The pros of hiring a Facebook Ads Agency

1. Expertise and experience
   A Facebook ads agency has the knowledge and experience to create ads that actually perform. They understand how to target the right audience, write compelling ad copy, and design eye-catching visuals that drive action. If you’re unsure where to start, hiring a Facebook ads agency gives you access to professional-grade strategies from the get-go.
2. Time-saving
   Running Facebook ads takes time, lots of it. When you hire an agency, you’re free to focus on other areas of your business, like customer service or product development. Let’s be real, running ads can be a full-time job in itself, and unless you’re really passionate about it (which most business owners aren’t), it’s better to leave it to the pros.
3. Better ROI
   Facebook ads agencies know how to maximise your ad spend. They’ll use advanced targeting techniques and A/B testing to ensure your ads reach the right people. Plus, they’ll continually monitor and adjust the campaigns to improve results, which means you’re more likely to see a higher return on investment.
4. Access to tools and data
   Facebook ads agencies often have access to paid tools and data analytics that can provide deeper insights into your campaigns. These tools help with things like advanced audience segmentation, performance tracking, and competitor analysis, things you may not have access to if you’re managing ads on your own.
5. They handle all the details
   From setting up the ad campaign to tracking the results, a Facebook ads agency handles everything. If you’ve ever been stuck in a Facebook Ads Manager trying to figure out the difference between CPC and CPM, you’ll appreciate the fact that an agency takes care of all the technical stuff.

The cons of hiring a Facebook Ads Agency

1. It can be expensive
   It can be expensive. Agencies aren’t cheap. You’ll need to pay for their services, which can range from $500 to $10,000 a month, depending on the agency and the scope of your campaign. However, we offer great rates! To get an exact number, feel free to reach out for a free quote.
2. Less control
   When you hire an agency, you give up a bit of control. They’ll be making decisions about your ad strategy, and while they’ll usually consult with you, you might not have as much say as you’d like. If you’re someone who loves micromanaging every detail, this could be a tough pill to swallow.
3. It takes time to build a relationship
   When you first start working with a Facebook ads agency, it can take time to build trust and figure out how well they understand your brand. If you’re in a rush to see results, this might not be ideal. But once they get to know your business and your audience, the results are often worth the wait.

DIY vs. Facebook Ads Agency: So, what’s the verdict?

If you have the time and energy to learn the ropes, DIY Facebook ads can work – at least in the short term. However, as your business grows, the complexity of your ad campaigns will likely grow too, and that’s where a Facebook ads agency really shines.

They bring expertise, save you time, and help you get better results. While it might cost a bit more, it could be one of the best investments you make to grow your business. After all, having experts handle your ads allows you to focus on what you do best, running your business.

In the end, it’s all about what’s best for your situation. But let’s be honest, when the Facebook ad experts are in charge, you might just find yourself wishing you’d hired them sooner!